Behaviour Change
Masterclass
Full-day team session to become behaviour change experts
Book an online workshop today
The day-long bespoke masterclass, with a one-hour individual follow-up session for your team, will introduce you to behavioural insights; the theory as well as how you can apply them to real-life scenarios and campaigns faced by your organisation.
The course is aimed at those in communications, policy or operational roles who want to understand more about behaviour change principles and applying them in their organisation, with a focus on campaign planning.
You will come away with an understanding of our very own BEST framework (Behaviour, Examine, Solve and Test) along with other behavioural models, EAST (Easy, Attractive, Social and Timely) and COM-B (Capability, Opportunity, Motivation and Behaviour).
You will also gain an appreciation of what drives human behaviour; the barriers that prevent people from taking action and how to bring predictability to what appears, on the surface, to be unpredictable human behaviour.
A pre-session questionnaire will help determine team priorities for the day.
BEST Framework
Behaviour
Examine
Solve
Test
During the course, you will work through the BEST framework to give you a behavioural framework to plan your campaigns, improve service delivery and bring predictability to what appears to be unpredictable human behaviour.
How can behaviour change theory help you?
Behaviour change theory can help tackle a range of topics facing public sector organisations today. Attendees will receive a pre-event survey, so that case studies are tailored to campaigns and scenarios you are facing today. Examples include,
Increasing recycling rates, as well as tackling littering
Prompting people to take more exercise
Encouraging people to take the vaccine and booster jab
Encouraging people to make healthier life choices
Promoting sustainable methods of transport e.g. walking and cycling over car use
Helping to tackle climate change through individual actions
Encouraging people to shop local and to make better choices when they shop
Help residents deal with debt and save more
Shifting residents from offline to online services
And these interventions are often at much lower costs, compared with traditional forms of communications, involving small changes, or 'nudges' to communications or processes.
FAQ
Who should attend?
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The masterclass is suitable for those in communications, policy or operational roles, in the public sector, who are involved in managing campaigns and projects where an understanding of behaviour change theory and its application will be useful.
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Those at officer, manager, head of service or director level are welcome to attend.
What should I expect?
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A run-through of behaviour change theory and techniques.
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Interactive exercises to explore techniques, that will help you apply behaviour change theory, based on the OASIS and ROSIE models.
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Examination of case studies showing effective behaviour change in practice.
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Homework in between each session, with feedback each week.
What are the course objectives?
Participation in the course will provide you with the knowledge to:
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set objectives that effectively change people's behaviours, using behavioural frameworks.
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plan a campaign and/or design interventions mapped against the behaviour(s) you want to shift.
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recognise the importance of research to carry out research for campaign planning and evaluation process.
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use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.
How does it work?
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The course will be delivered via Zoom or Teams.
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The team will receive a post-course, 1-hour follow-up online session to run through their campaign or behaviour intervention plan.
Cost
£1,200 – plus VAT – 1-3 attendees
£1,700 – plus VAT - 4-8 attendees
£2,100 – plus VAT - 9-12 attendees
What's covered
Intro
Introduction to Behaviour change theory
In-depth run through of behaviour change theory and principles
Behaviour and Examine
Identify objectives and behaviours to shift, along with barriers to change.
Solve
Explore interventions based on COM-B and EAST models, using real-life case studies, and how you can apply them.
Test
Examine methods to test your campaigns or plans and evaluate their success.
Learn
In-depth run through and critique of campaign plans and interventions.
One-hour follow-up session:
One-hour follow up session to discuss your campaign plan or intervention with Dominic Ridley-Moy over Zoom or Teams.
Workshops
The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.
Jade Mizen
Communications, Engagement and Marketing Manager
Eastleigh Borough Council