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PLANNING AND MANAGING
PR CAMPAIGNS

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ONE DAY COURSE, ONLINE

£499 + VAT, GROUP BOOKINGS DISCOUNT

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About the course

 

This one-day Crash course in planning and managing PR campaigns will give you everything you need to help you plan, execute and evaluate a PR campaign, from start to finish. 
 

Who should attend?
The course is aimed at communications professionals who are new or relatively new to planning PR campaigns and who is looking to build a campaign from beginning to end.​

Aims

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Objectives

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Evaluation

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Research

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Messaging

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Creative ideas


During the course, you will work through the BEST framework to give you a behavioural framework to plan your campaigns, improve service delivery and bring predictability to what appears to be unpredictable human behaviour.

 

You will come away with an understanding of how to set behavioural objectives, how to implement them, and importantly how to measure whether they have been successful, often at low cost.

 

Planned communications

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Behaviour change theory can help tackle a range of topics facing the NHS and public health teams today. Attendees will receive a pre-event survey, so that case studies are tailored to campaigns and scenarios you are facing today. Examples include,

 

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Managing demand for health services

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Looking after your mental health

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Help people stop smoking and with alcohol and substance misuse problems

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Encouraging people to make healthier life choices

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Prompting people to take more exercise

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Encouraging people of all ages to take and keep up to date with immunisations

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Preventing & reducing the risk of disease, e.g.  diabetes, cancer & heart disease

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Encouraging people to have better diets

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Continue to encourage people to take vaccines

And these interventions are often at much lower costs, compared with traditional forms of communications, involving small changes, or 'nudges' to communications or processes.

 

Book a Teams chat

If you would like to find out more about the course and whether it's right for you, book a 15-minute Teams-chat with the founder of the Behaviour Change Network, Dominic Ridley-Moy.

 

You can also email any questions to dominic@behaviourchangenetwork.com

About the trainer

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Founder, Behaviour Change Network

Dominic Ridley-Moy
FCIPR, DipCIPR, Chart.PR

Dominic will help you understand and apply behaviour change theory based on 25 years experience in the communications industry and  working with a wide variety of organisations.

FAQ

Who should attend?

  • The masterclass is suitable for communications professionals and practitioners working in NHS or public health roles,  who are involved in managing campaigns and projects where an understanding of behaviour change theory and its application will be useful.

  • Those at officer, manager, head of service or director level are welcome to attend. 

 

What should I expect?

  • A run-through of behaviour change theory and techniques.

  • An in-depth guide to running behaviour change campaigns.

  • Interactive exercises to explore techniques, that will help you apply behaviour change theory.

  • Examination of case studies showing effective behaviour change in practice.

  • Homework in between each session, with feedback each week.  ​

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What are the course objectives?

Participation in the course will provide you with the knowledge to:

  • set objectives that effectively change people's behaviours, using behavioural frameworks.

  • plan a campaign and/or design interventions mapped against the behaviour(s) you want to shift.

  • recognise the importance of research to carry out research for the campaign planning and evaluation process.

  • use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.

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How does it work?

  • The course will be delivered via Zoom; with homework between sessions one and two.

  • Each attendee will receive a post-course, 1-hour follow-up Zoom session to run through their campaign or behaviour intervention plan.

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Cost

  • £699 + VAT per person

  • Discount codes,

    • 3 bookings or more - 10% discount.

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Pay by card, 
 

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Otherwise, you can pay by invoice.  A purchase order will be required to confirm your booking.

 

Course dates:

  • Friday 21 April 2023, 10.00am - 1.30pm

  • Friday, 28 April 2023, 10.00am – 1.30pm

  • Plus individual one-hour follow-up at a time that's convenient for you. 

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Intro to theory

  • Introduction to Behaviour change theory

  • Run through of behaviour change theory and principles

Behaviour
& Examine

  • Identify objectives and behaviours to shift, along with barriers to change. 

Solve

  • Identify objectives and behaviours to shift, along with barriers to change. 

Test

  • Examine methods to test your campaigns or plans and evaluate their success.

One-hour individual session:

  • Individual one-hour follow up session to discuss your campaign plan or intervention with Dominic Ridley-Moy over Zoom.

 

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Workshops

The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.

Jade Mizen
Communications, Engagement and Marketing Manager
Eastleigh Borough Council

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