We look forward to seeing
you on Jan 25th

Behaviour

Behaviour: identify the behavioural objective(s) for your campaign or intervention: What is it that you would like people to do differently?

​Examine

Examine the issues further: What are the barriers; situational, knowledge, attitudinal and behavioural barriers that prevent people from changing, stopping or starting something they do?

Solve

Solve the problem(s): Identify solutions, using the EAST and COM-B models, that tackle the barriers to change, and are segmented by behaviour, leading to more successful outcomes.

Test

Test whether your interventions work, against a control, using tools like surveys, focus groups and observational methods.