About the course
This one-day crash course in planning and managing PR campaigns will give you everything you need to help you plan, execute and evaluate a PR campaign, from start to finish.
Whether you want to raise awareness, shift behaviours or engage with your audiences you'll come away enthused and inspired about what you can achieve by planning your campaigns.
Who should attend?
The course is aimed at communications professionals who are new or relatively new to planning PR campaigns and who are looking to build a campaign from beginning to end.
The course is aimed all all sectors, as long as you work in a communications role where you want to learn about running campaigns, then this course is right for you.
About the morning
-
Lots of case studies to highlight best practice and bring campaign planning to life
-
Practical tools and templates for you to use to effectively plan and deliver your own campaigns.
Aims
Objectives
Research
Messaging
Creative ideas
Evaluation
What the day will cover
The day will give you the tools and knowledge to:
-
Plan and confidently set your campaign objectives
-
Write an effective campaign strategy
-
Learn what research to conduct to get the right answers
-
Write messages that have a real impact, segmented by audience
-
Develop creative ideas for your campaigns that get you noticed
-
Deliver digital marketing tactics
-
Evaluate and test your campaigns effectively.
Before the day...
In advance of the morning you will be asked to think about a live campaign you're working on. You don't need to have all the answers, just the area you want to work up into a fully-fledged, award-winning campaign that you can shout about - to everyone you work with and the rest of the world!
Book a Teams chat
If you would like to find out more about the course and whether it's right for you, book a 15-minute Teams-chat with the founder of the Behaviour Change Network, Dominic Ridley-Moy.
You can also email any questions to dominic@behaviourchangenetwork.com
About the trainer
Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR
Founder, Behaviour Change Network
Dominic has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network.
He has won a wealth of awards, including leading the communications campaign to launch Waltham Forest Council's successful bid to become London's first Borough of Culture in 2019; beating 21 councils to the prize, already winning a Gold Award from LGComms and shortlisted for Campaign of the Year, Local Government Chronicle awards (2019).
He is a fellow of the Chartered Institute of Public Relations (CIPR). is a chartered PR practitioner and holds a diploma in public relations. He co-chairs CIPR’s Public Services Group.
FAQ
Who should attend?
-
This course is designed for communications professionals and practitioners who are new or relatively new to campaign planning.
-
Campaign managers, Consultation managers, Resident engagement professionals, Communications officers and managers, PR managers and officers are all welcome to attend.
What should I expect?
-
A run-through of campaign planning tools and strategies.
-
An in-depth guide to putting together a campaign plan.
-
Examination of case studies showing effective behaviour change in practice.
What are the course objectives?
Participation in the course will provide you with the knowledge to:
-
set measurable campaign objectives
-
plan a campaign and/or design interventions mapped against audiences
-
recognise the importance of research to carry out research for the campaign planning and evaluation process.
-
use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.
How does it work?
-
The course will be delivered via Teams
Cost and date
-
Thurs 25 April
-
£250 + VAT per person
Pay by card,
Otherwise, you can pay by invoice. A purchase order will be required to confirm your booking.
FAQ
Who should attend?
-
This course is designed for communications professionals and practitioners who are new or relatively new to campaign planning.
-
Campaign managers, Consultation managers, Resident engagement professionals, Communications officers and managers, PR managers and officers are all welcome to attend.
What should I expect?
-
A run-through of campaign planning tools and strategies.
-
An in-depth guide to putting together a campaign plan.
-
Examination of case studies showing effective behaviour change in practice.
What are the course objectives?
Participation in the course will provide you with the knowledge to:
-
set measurable campaign objectives
-
plan a campaign and/or design interventions mapped against audiences
-
recognise the importance of research to carry out research for the campaign planning and evaluation process.
-
use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.
How does it work?
-
The course will be delivered via Teams
Cost and date
-
Thurs 25 April
-
£250 + VAT per person
Pay by card,
Otherwise, you can pay by invoice. A purchase order will be required to confirm your booking.
-
Who should attend?The masterclass is suitable for those in communications, policy and operational roles, in the public sector, who are involved in managing communications, campaigns and projects where an understanding of behaviour change theory and its application will be useful. Those at officer, manager, head of service or director level are welcome to attend.
-
What should I expect?Become an expert in how to save money over traditional forms of communications. A run-through of behaviour change theory and techniques. An in-depth guide to running behaviour change campaigns. Interactive exercises to explore techniques, that will help you apply behaviour change theory. Examination of case studies showing effective behaviour change in practice. Homework in between each session, with feedback each week.
-
What are the course objectives?Participation in the course will provide you with the knowledge to: save money over traditional forms of communications. set objectives that effectively change people's behaviours, using behavioural frameworks. plan a campaign and/or design interventions mapped against the behaviour(s) you want to shift. recognise the importance of research to carry out research for the campaign planning and evaluation process. use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.
-
What software is the course delivered on?The course will be delivered via Microsoft Teams over 3 mornings. Each week will be recorded.
-
When will the course be held?Each session is 10.30am to 1.00pm on Teams. See dates at the top of the webpage.
-
How much does the course cost?1 person booking = £599 + VAT per person DISCOUNT FOR GROUP BOOKINGS!* 3 people booking – 10% off 4+ people booking – 20% off *Tickets must be booked together. Reserve your place.
-
How do I pay?Pay by card. Please visit: BOOK HERE. Pay by invoice. If so, a purchase order will be required to confirm your booking. If you would like to pay by invoice, please email danielle@behaviourchangenetwork.com
-
How long does the homework take?After each session there is some homework. How long you spend on your homework is up to you, but a minimum of half an hour is suggested.
-
How does the WhatsApp group work?Course attendees are invited to join a private WhatsApp group to ask questions and share ideas with each other during the course. The group will be open for 4 weeks after the course finishes and course trainer, Dominic Ridley-Moy will be on hand to answer questions, as well as guest speakers John-Paul Danon from campaign specialists CAN along with creative agency Alive with Ideas.
-
How many CPD points do you get if you are a member of the Chartered Institute of Public Relations?If you are a CIPR member, you get 10 CPD points for completing the course.
Workshops
The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.
Jade Mizen
Communications, Engagement and Marketing Manager
Eastleigh Borough Council