About the course
This one-day crash course in planning and managing PR campaigns will give you everything you need to help you plan, execute and evaluate a PR campaign, from start to finish.
Whether you want to raise awareness, shift behaviours or engage with your audiences you'll come away enthused and inspired about what you can achieve by planning your campaigns.
Who should attend?
The course is aimed at communications professionals who are new or relatively new to planning PR campaigns and who are looking to build a campaign from beginning to end.
The course is aimed all all sectors, as long as you work in a communications role where you want to learn about running campaigns, then this course is right for you.
About the morning
Lots of case studies to highlight best practice and bring campaign planning to life
Practical tools and templates for you to use to effectively plan and deliver your own campaigns.
What the day will cover
The day will give you the tools and knowledge to:
Plan and confidently set your campaign objectives
Write an effective campaign strategy
Learn what research to conduct to get the right answers
Write messages that have a real impact, segmented by audience
Develop creative ideas for your campaigns that get you noticed
Deliver digital marketing tactics
Evaluate and test your campaigns effectively.
Before the day...
In advance of the morning you will be asked to think about a live campaign you're working on. You don't need to have all the answers, just the area you want to work up into a fully-fledged, award-winning campaign that you can shout about - to everyone you work with and the rest of the world!
About the trainer
Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR
Founder, Behaviour Change Network
Dominic has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network.
He has won a wealth of awards, including leading the communications campaign to launch Waltham Forest Council's successful bid to become London's first Borough of Culture in 2019; beating 21 councils to the prize, already winning a Gold Award from LGComms and shortlisted for Campaign of the Year, Local Government Chronicle awards (2019).
He is a fellow of the Chartered Institute of Public Relations (CIPR). is a chartered PR practitioner and holds a diploma in public relations. He co-chairs CIPR’s Public Services Group.
Who should attend?
This course is designed for communications professionals and practitioners who are new or relatively new to campaign planning.
Campaign managers, Consultation managers, Resident engagement professionals, Communications officers and managers, PR managers and officers are all welcome to attend.
What should I expect?
A run-through of campaign planning tools and strategies.
An in-depth guide to putting together a campaign plan.
Examination of case studies showing effective behaviour change in practice.
What are the course objectives?
Participation in the course will provide you with the knowledge to:
set measurable campaign objectives
plan a campaign and/or design interventions mapped against audiences
recognise the importance of research to carry out research for the campaign planning and evaluation process.
use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.
How does it work?
The course will be delivered via Teams
Cost and date
Thurs 25 April
£250 + VAT per person
Pay by card,
Otherwise, you can pay by invoice. A purchase order will be required to confirm your booking.
The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.
Communications, Engagement and Marketing Manager
Eastleigh Borough Council