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Dominic's story

Hi, I’m passionate about helping people make better choices.

I've seen how applying behaviour change theory, often at low cost, can make a huge, huge difference to your communications and the services you provide, leading to better outcomes for people, as well as saving money.

I worked in-house for more than 17 years, with experience as a Head of Communications in the social housing sector, before setting up on my own, 6 years ago, to help organisations run better campaigns and apply behaviour change theory to their work, and set up the Behaviour Change Network two years ago. 

I am also heavily involved in the wider PR industry as co-chair of the Chartered Insitute of Public Relations (CIPR) Local Public Services Group as well as serving a two-year stint on CIPR's council. 

I am a fellow of CIPR and a chartered PR practitioner. 

Do get in touch for a Teams-chat about how behavioural insights can help you. 


My story

I started my career in 1999 working in external and internal communications roles, before focusing on delivering campaigns and how to bring behaviour change principles to tackle many of the challenges faced by organisations today.


As a Campaigns and Marketing Manager, at a London local authority, I was able to experiment with behavioural insights and 'nudge' theory when it was in its infancy, tackling everything from shifting residents online, to encouraging people to pay their council tax and tackling littering issues.  

You can read more about this in my blog post

This gives me a unique perspective. Having worked in-house, for many years,  I understand how to apply behaviour change theory in an organisation, where to get quick wins and how to work with colleagues at all levels to get buy-in for your work.


I've done all the hard work, so know what works and what doesn't! 

Get in touch 

If you'd like to find out more about how I can help you, do get in touch. I'm always happy to connect on Linked In and Twitter, and please do join the Behaviour Change Network Facebook Group to share tips and best practice with like-minded individuals.

I live in Upminster (also known as the end of the District Line) and am kept busy by my two lovely daughters. I'm partial to a new gadget and all things tech, as well as a good whisky and wine tasting on occasion. 
And if you fancy a coffee, I'm a huge fan of good quality coffee and always happy to chat over a cup or two.

I look forward to talking to you,


Dominic Ridley-Moy FCIPR, Chart.PR, Dip CIPR
Behaviour Change Network founder

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