At last year’s Comms Unplugged, programmatic guru John-Paul Danon from the fab CAN Digital, was a really good sport and volunteered to be a real, life case-study in my behaviour change workshop. Here we are one year on, to check on progress.
John-Paul’s Goal
We helped him define his goal around exercising using behavioural theory – to exercise for 30mins, 6 times a week.
John-Paul’s pledge
To help turn this goal into reality, John-Paul pledged to,
- incorporate rowing into his morning routine, just after brushing his teeth
- use a reward chart
- there was something about no steak if he didn’t keep to his routine
- and something about using the duck and the tiara.
One year on Fast forward one year on, I caught up with John-Paul in the field at Comms Unplugged 2022 to find out how he had been getting on with his challenge.
“Making a public commitment really helped me stick to my goal – especially as I felt a sense of commitment to everyone in the session” said John-Paul.
“I tried all the different behavioural techniques we talked about; like making it easy, having a trigger to stick to my habits (putting my exercise clothes the night before) and trying other things like having a cold shower to get me going.
“The end benefit, is that rather than it becoming a chore, I started to crave exercise, and rowed something like 1,000 miles over the last 12 months. “And I’m half a stone lighter and didn’t have to give up steak.”
Interested in a Behaviour Change Masterclass?
We are taking bookings now for January 2023. 5 weeks to become a behaviour change expert. > Find out more >
Don’t worry, no ducks or tiaras will be involved.
