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CHANGE BEHAVIOURS, HELP PEOPLE MAKE BETTER CHOICES

Recycling, housing challenges, service transformation, climate change, tackling public health issues and more all benefit from this approach.

I help you plan and deliver effective behavioural interventions, campaigns and service improvements, with measurable behaviour change that has a real impact.

And importantly, I work with you to save money over traditional forms of service improvement and communications. Dominic Ridley signature Dominic Ridley-Moy FCIPR, Chart.PR, Dip CIPR Behaviour Change Network founder
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Introduction

Behaviour change theory and insights are all about bringing predictability to what appears to be irrational and unpredictable human behaviour.

I work with you, using our very own BEST framework, to help you better understand human behaviour and apply interventions that make it easier for people to do the right thing.

I work with you and your team to deliver campaigns and behaviour change interventions that deliver lasting change and lead to better outcomes.

To discover more, please call 01928 242182 or complete a free online enquiry.

EMAIL DOMINIC
Introduction image

Services

Behavioural insight icon

Behavioural insight,
research and
evaluation

Communications icon

Behaviour
change strategy
and service
improvement

Campaign management icon

Campaign
management
and planning

Workshops icon

Workshops
and training

Interim Support icon

Interim Support

Why Choose Us?

Save money icon

Save Money

Better Campaigns icon

Deliver Better Campaigns

Better Impact icon

Better Impact

BEST Framework

Behaviour icon

Behaviour

Examine icon

Examine

Solve icon

Solve

Test icon

Test

I work with our using my BEST framework (Behaviour, Examine, Solve and Test), to run campaigns and devise interventions that help change behaviours.

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Workshops

ONLINE MASTERCLASS

Behaviour Change Workshop

Three Mornings. Practical Tools. Real Campaigns.

Learn Online Over Three Weeks
Apply COM-B And EAST
Plan And Measure Behaviour Change

My Behaviour Change Masterclass is a practical, three-morning online course for communications and operational professionals working across councils, housing associations, charities, central government and the wider public sector.

Over the three weeks, you will learn how to drive positive behaviour change, save money and measure it — working through your chosen real-life campaign topic.

You will be taken through a step-by-step campaign planning process using proven behaviour change frameworks including COM-B and EAST. You’ll learn how to define the behaviours you need to change, identify barriers, develop more effective interventions and messages, choose the right channels and evaluate impact.

The course includes case studies, practical tools, breakout exercises and opportunities to apply the learning to real campaigns.

Book Your Place

Book online for the next cohort.


“The behaviour change training was a really valuable day – fascinating and insightful. the most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.”

Jade Mizen
Eastleigh Borough Council

Great to go through the theory and then apply the frameworks and tools into practical campaigns.

Dean Spurrell
Ashford Borough Council

Highly recommend, great value, insightful guest speakers and suitable for all levels.

Emma Mcbriarty
House of Commons

Dominic provided a useful framework that I have already been able to successfully apply to a range of projects

Craig Hamilton
NHS Fife

Dominic provided really clear and instructive training, removing much of the mystique around behaviour change theory and how you can apply it simply and effectively. An excellent course.

Matthew Hall
Cambridgeshire County Council

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