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Change behaviours,
help people make
better choices 

Recycling, climate change, service transformation, tackling public health issues and more all benefit from this approach.

I help you plan and deliver effective campaigns and service improvements, with measurable behaviour change that has a real impact.

And importantly, I work with you to save money over traditional forms of communications. 


 

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Dominic Ridley-Moy FCIPR, Chart.PR, Dip CIPR
Behaviour Change Network founder

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Introduction

Behaviour change theory and insights are all about bringing predictability to what appears to be irrational and unpredictable human behaviour.
 
We work with you, using our very own BEST framework, to help you better understand human behaviour and apply interventions that make it easier for people to do the right thing.
 
We work with you and your team to deliver campaigns and behaviour change interventions that deliver lasting change and lead to better outcomes.

BEST Framework

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Behaviour

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Examine

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Solve

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Test

We work with our using my BEST framework  (Behaviour, Examine, Solve and Test), to run campaigns and devise interventions the help change behaviours.  

Services

Our network of specialists and partner companies deliver services that drive behaviour change and help you offer more strategic communications.

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Behavioural insight, research and evaluation

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Communications and behaviour change strategy

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Campaign management and planning

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Workshops and training

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Interim support

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Workshops

The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.

Jade Mizen
Communications, Engagement and Marketing Manager
Eastleigh Borough Council

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