I’m genuinely excited for the year ahead, as behavioural science continues to become a force for good in organisations, governments, charities and businesses. Rather than being a bolt-on at the end, it has the capacity to drive and shape service improvements, better communications that go beyond awareness-raising, and product design … Read more
Order the book: Planning and Managing PR Campaigns Free Behaviour Change Campaign Planner download Watch the webinar, log CPD points from CIPR Planning and Managing PR Campaigns webinar: key themes and insights If you lead communications, you already know the challenge: campaigns are under pressure to prove impact, operate at … Read more
>>> Free campaign planner download Damp and mould, building safety, net zero and retrofit, repairs and compliance challenges, and the continued cost of living crisis are just some of the many issues facing the sector today. For comms pros, the challenge is how to manage this across all the channels … Read more
I’ve been watching Celebrity Traitors and, as ever, I’m gripped, so I wanted to dig a little deeper into the psychology behind it and what it means for comms professionals (Spoiler-free, if you’re still catching up). If you’ve not seen it, The Traitors is a tense reality show where contestants … Read more
Improving School Attendance: catch up on this free lunchtime webinar to find out how and hear from last year’s winner of the Behaviour Change Category of the Unawards. Danielle Taylor talks all about the Little Heroes campaign, a county-wide initiative by Staffordshire County Council to boost school attendance by combining fun … Read more
How to improve recycling is a key goal for councils, waste providers and many other organisations. But recycling is a behaviour — and like all behaviours, it only happens when certain conditions are in place. That’s where my four-step behavioural framework comes in. The B.E.S.T. Framework (Behaviour, Examine, Solve, Test) … Read more
Resident engagement on fire safety in high-rise residential buildings isn’t just about systems and inspections — it relies on residents taking the right actions and feeling confident to play their part. For Compliance, Housing and Property Directors and Housing Safety leads, engaging residents effectively is now a core requirement under … Read more
Improving high rise building fire safety relies not just on technical systems and regulations — it also depends on residents doing certain things, carrying out particular behaviours (e.g. reporting hazards, allowing access for inspections, reading safety information). The COM-B model provides a practical structure to understand why residents may not … Read more
Finding and retaining foster carers remains one of the biggest challenges for local authorities. But fostering is a complex behaviour that requires people to make significant emotional, practical and lifestyle commitments. The COM-B model is a valuable tool for understanding what’s stopping people and how communications and wider support can help … Read more
Encouraging residents to recycle more (and recycle correctly) is a key goal for councils, waste providers and many other organisations. But recycling is a behaviour — and like all behaviours, it only happens when certain conditions are in place. The COM-B model is a practical tool to understand why people … Read more