Want to drive real behaviour change that delivers impact AND saves money?

Learn proven strategies to shift behaviours effectively – without wasting time or budget on outdated communication methods that cost a lot and have low impact.

What you'll get:

Over three mornings, you will come away with an in-depth understanding of behavioural insights and theory, as well as how you can apply behaviour change principles to real-life scenarios and campaigns faced by your organisation.

You will learn how to:

• Define behaviours and set objectives
• Use behavioural frameworks like COM-B and EAST to design effective interventions
• Identify and remove barriers to change
• Develop messages that actually shift behaviour
• Choose the most cost-effective channels and stop wasting budget
• Evaluate and prove the impact of your work

And there will be lots of interaction:

• Case studies to highlight best practice
• Practical tools and templates to plan your communications
• Interaction via virtual breakout sessions
• Opportunities to ask as many questions as you want
• Access to a WhatsApp group during the course and for one month after the course ends

Any questions?

If you have any questions about the course, book a 15-minute chat with Dominic to find out how the course can help you drive positive behaviour change, save money and measure your impact.

The course is for:

If you work for a council, housing association, charity, central government or any public sector organisation in a communications role, this course is for you. Operational professionals with responsibility for communications are also welcome, from HR professionals through to waste, climate change and fostering offers.

Frequently Asked Questions

What is the Behaviour Change Masterclass?

The Behaviour Change Masterclass is a practical online behaviour change course delivered by Dominic Ridley-Moy at the Behaviour Change Network. Across three mornings, participants learn how to define behaviours, understand barriers, develop interventions and measure results.

Who is the Behaviour Change Masterclass for?

The masterclass is designed for communications and operational professionals in local authorities, housing associations, NHS organisations, charities, central government and the wider public sector. It is particularly relevant to people responsible for campaigns, resident engagement or service improvement.

Is the course suitable for local authorities?

Yes. Local authority communications and operational teams can apply the learning to campaigns, resident engagement, service improvement and internal communications. You can work through topics such as recycling, food waste, fly-tipping, fostering, school attendance, road safety, active travel, public health, online services, take-up of benefits and financial support, consultations, emergency preparedness or encouraging earlier contact with services. Internal communications challenges could include helping staff adopt new systems, improve information sharing or put organisational changes into practice.

Is the course suitable for housing associations?

Yes. Housing association teams can apply the learning to resident engagement, service improvement and internal communications. You can work through topics such as reporting repairs, damp and mould, access for appointments, building safety, rent payments or improving how staff share and act on information.

Is the course suitable for NHS organisations and public health teams?

Yes. NHS organisations and public health teams can apply the learning to patient communications, health campaigns, service improvement and internal communications. You can work through topics such as vaccination, screening, appointment attendance, physical activity, smoking cessation, patient portals or improving staff recording and reporting.

Is the course suitable for charities?

Yes. Charity teams can apply the learning to fundraising, supporter engagement, service delivery and internal communications. You can work through topics such as donations, volunteer recruitment and retention, event attendance, uptake of support services or helping staff and volunteers adopt new ways of working.

Which behaviour change frameworks will I learn?

The course includes COM-B, which helps identify barriers involving capability, opportunity and motivation, and EAST, which helps develop interventions that are Easy, Attractive, Social and Timely. You will apply the frameworks to practical campaign planning.

Can I work on my own campaign during the course?

Yes. You choose a campaign or behaviour change challenge from your own organisation and apply the learning as the course progresses. Allow around half an hour for homework each week, although you can spend longer developing your ideas.

When is the next masterclass, and how much does it cost?

The next masterclass runs live on Microsoft Teams on Thursday 12, 19 and 26 November 2026, from 10.30am to 1pm UK time. The fee is £599 + VAT per person, with a 10% discount for three bookings and 20% for four or more. You can pay by card or invoice.