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To help plan the course, please tell us a bit about your role and your priorities.
Behaviour: identify the behavioural objective(s) for your campaign or intervention: What is it that you would like people to do differently?
Examine the issues further: What are the barriers; situational, knowledge, attitudinal and behavioural barriers that prevent people from changing, stopping or starting something they do?
Solve the problem(s): Identify solutions, using the EAST and COM-B models, that tackle the barriers to change, and are segmented by behaviour, leading to more successful outcomes.
Test whether your interventions work, against a control, using tools like surveys, focus groups and observational methods.
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