Do you want to drive up food waste recycling rates?
Do you want to help residents reduce their food waste?
Are you introducing food waste collections?
ABOUT THE COURSE
The food waste masterclass is designed to help you increase food recycling rates, as well as for those who are introducing food waste collections. The course also covers how to encourage residents to reduce their food waste.
The course will give you the confidence to plan and manage your communications and engagement strategy for food waste, using proven behavioural science techniques to drive improvements.
We will cover how to plan, execute and evaluate your work.
Who should attend?
The course is aimed at communications, waste and recycling professionals who want to drive up food waste recycling rates and/or are are introducing food waste collections.
Open to local authorities and waste/recycling suppliers to the public sector. ​
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What you can expect
• Lots of case studies to highlight best practice and help you drive up food waste collection rates.
• Practical tools and templates for you to use to effectively plan and deliver everything food waste communications and engagement.​
• Lots of interaction with colleagues on the course in virtual breakout sessions.
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AIMS OF THE COURSE
Behaviour
Examine
Solve
Test
B.E.S.T. FRAMEWORK
The three mornings will give you the tools and confidence to plan and apply behaviour change theory to your work using our very own behavioural framework.
What the three mornings will cover
The sessions will give you the tools and knowledge to:
• Plan and confidently set your objectives around food waste.
• Write an effective communications & campaign strategy
(to introduce collections and to drive up rates for food waste collections).
• Plan your communications to help residents reduce their food waste.
• Learn what research to conduct to get the right answers.
• Write messages that have a real impact, segmented by audience.
• Develop creative ideas for your food waste activity that gets you noticed.
• Deliver digital marketing tactics.
• Evaluate and test your campaigns effectively.
Before the course...
In advance of the course you will be asked where you are on your food waste journey – have you already got a food waste collection service, are you looking to introduce food waste collections, or do you work across multiple local authorities providing services to the public sector?
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Book a Teams chat
If you would like to find out more about the course and whether it's right for you, book a 15-minute Teams-chat with the founder of the Behaviour Change Network, Dominic Ridley-Moy.
You can also email any questions to dominic@behaviourchangenetwork.com
About the trainer
Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR
Founder, Behaviour Change Network
Dominic has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network.
He spends a lot of time in the world of food waste, rubbish, recycling and fly-tipping – much to the annoyance of his kids, as he takes photos of bins while on holiday. But the good news for you is that he knows a lot about behaviour change and food waste.
He is a fellow of the Chartered Institute of Public Relations (CIPR) and is a chartered PR practitioner and holds a diploma in public relations. He co-chairs CIPR’s Public Services Group.
Workshops
The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.
Jade Mizen
Communications, Engagement and Marketing Manager
Eastleigh Borough Council