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Food Waste Masterclass

Thurs 6, 13 and 20 June 2024 
10.30am to 1pm – 3 Mornings

Online with Microsoft Teams

(discount for group bookings)

Do you want to drive up food waste recycling rates?

Do you want to help residents reduce their food waste?

Are you introducing food waste collections?

ABOUT THE COURSE

The food waste masterclass is designed to help you increase food recycling rates, as well as for those who are introducing food waste collections. The course also covers how to encourage residents to reduce their food waste. 

The course will give you the confidence to plan and manage your communications and engagement strategy for food waste, using proven behavioural science techniques to drive improvements. 

We will cover how to plan, execute and evaluate your work.

 

Who should attend?
The course is aimed at communications, waste and recycling professionals who want to drive up food waste recycling rates and/or are are introducing food waste collections.

Open to local authorities and waste/recycling suppliers to the public sector. ​

What you can expect
 

• Lots of case studies to highlight best practice and help you drive up food waste collection rates.
 

• Practical tools and templates for you to use to effectively plan and deliver everything food waste communications and engagement.​
 

• Lots of interaction with colleagues on the course in virtual breakout sessions. 

  • Access to a WhatsApp group, with course participants, during the course and for one month after the end of the course.

AIMS OF THE COURSE

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Behaviour

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Examine

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Solve 

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Test

B.E.S.T. FRAMEWORK
The three mornings will give you the tools and confidence to plan and apply behaviour change theory to your work using our very own behavioural framework. 

 

What the three mornings will cover
The sessions will give you the tools and knowledge to:
 

• Plan and confidently set your objectives around food waste.

• Write an effective communications & campaign strategy
(to introduce collections and to drive up rates for food waste collections).

• Plan your communications to help residents reduce their food waste.

• Learn what research to conduct to get the right answers.

• Write messages that have a real impact, segmented by audience.

• Develop creative ideas for your food waste activity that gets you noticed.

• Deliver digital marketing tactics.

• Evaluate and test your campaigns effectively.
 

Before the course...
In advance of the course you will be asked where you are on your food waste journey – have you already got a food waste collection service, are you looking to introduce food waste collections, or do you work across multiple local authorities providing services to the public sector?  



 

Book a Teams chat

If you would like to find out more about the course and whether it's right for you, book a 15-minute Teams-chat with the founder of the Behaviour Change Network, Dominic Ridley-Moy.

 

You can also email any questions to dominic@behaviourchangenetwork.com

About the trainer

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Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR

Founder, Behaviour Change Network

Dominic has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network. 

He spends a lot of time in the world of food waste, rubbish, recycling and fly-tipping – much to the annoyance of his kids, as he takes photos of bins while on holiday. But the good news for you is that he knows a lot about behaviour change and food waste.


He is a fellow of the Chartered Institute of Public Relations (CIPR) and is a chartered PR practitioner and holds a diploma in public relations. He co-chairs CIPR’s Public Services Group.

  • Who should attend?
    This course is designed for communications, waste and recycling professionals. Those who work for local authorities, or suppliers to the public sector (e.g. a private sector waste management supplier) are welcome to attend. Anyone who works for an organisation looking to drive up food recycling rates, or help residents reduce food waste is welcome to attend.
  • What should I expect?
    An in depth run through of behaviour change theory and how to apply it to food waste. An in-depth guide to putting together a communications plan around food waste – to introduce it as well as driving up existing collection rates. Lots of tips and practical advice – what to do an not do! Examination of case studies showing effective behaviour change in practice.
  • What are the course objectives?
    Participation in the course will provide you with the knowledge to: Set measurable campaign objectives. Plan a food waste campaign and/or design interventions mapped against audiences. Recognise the importance of research to carry out research for the campaign planning and evaluation process. Use the course template to plan your own food waste campaigns/interventions, as well as testing their effectiveness.
  • What software is the course delivered on?
    The course will be delivered via Microsoft Teams.
  • When will the course be held?
    Thursday mornings: 6th, 13th and 20th June 2024. Each session is 10.30am to 1.00pm.
  • How much does the course cost?
    1 person booking = £599 + VAT per person DISCOUNT FOR GROUP BOOKINGS!* 3 people booking – 10% off = £539 + VAT per person 4+ people booking – 20% off = £479 + VAT per person *Tickets must be booked together. Email danielle@behaviourchangenetwork.com for discount codes.
  • How do I pay?
    Pay by card. Please visit: BOOK HERE. Pay by invoice. If so, a purchase order will be required to confirm your booking. If you would like to pay by invoice, please email danielle@behaviourchangenetwork.com
  • How long does the homework take?
    After each session there is some homework. How long you spend on your homework is up to you, but a minimum of half an hour is suggested.
  • How does the WhatsApp group work?
    Course attendees are invited to join a private WhatsApp group to ask questions and share ideas with each other during the course. The group will be open for 4 weeks after the course finishes and course trainer, Dominic Ridley-Moy will be on hand to answer questions, as well as guest speakers John-Paul Danon from campaign specialists CAN along with James Morton from creative agency Alive with Ideas.
  • How many CPD points do you get if you are a member of the Chartered Institute of Public Relations?
    If you are a CIPR member, you get 10 CPD points for completing the course.
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Workshops

The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.

Jade Mizen
Communications, Engagement and Marketing Manager
Eastleigh Borough Council

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