top of page
behaviour-change-masterclass.png

BEHAVIOUR CHANGE

MASTERCLASS

3 MORNINGS  + WHATSAPP GROUP MEMBERSHIP

STARTS 10.30 AM
THURSDAY

3 October 2024 

Online course: 3 mornings to become a behaviour change expert. For public sector comms, policy and operational professionals.
 

  • Thursday 3 October 2024, 10.30am to 1.00pm

  • Thursday 10  October 2024, 10.30am to 1.00pm

  • Thursday 17 October 2024, 10.30am to 1.00pm

 

£599 +VAT per person

​

Discount codes:

3 bookings or more - 10% discount

4 bookings or more - 20% discount

Email danielle@behaviourchangenetwork.com for booking codes

Pay by card,

​

​

​

Otherwise, you can pay by invoice. 

​

behaviour-change-masterclass-illustration.png

About the course

 

This three-morning-long masterclass will give you an in-depth understanding of behavioural insights; the theory as well as how you can apply behaviour change principles to real-life scenarios and campaigns faced by your organisation. 

The course is aimed at those in communications, policy and operational roles who want to understand more about behaviour change - understanding it, as well as going through practical examples to help you apply it. 

You will come away with an understanding of our very own BEST framework (Behaviour, Examine, Solve and Test) along with working through other behavioural models, such as EAST (Easy, Attractive, Social and Timely) and COM-B (Capability, Opportunity, Motivation and Behaviour).

​

And you will gain an in-depth appreciation of what drives human behaviour; the barriers that prevent people from taking action and how to bring predictability to what appears, on the surface, to be unpredictable human behaviour.

​

Book a Teams chat

If you would like to find out more about the course and what it will cover, book a 15-minute Teams-chat with the founder of the Behaviour Change Network, Dominic Ridley-Moy.

 

You can also email any questions to dominic@behaviourchangenetwork.com

BEST Framework

brain.png

Behaviour

examine.png

Examine

solve.png

Solve

test.png

Test


During the course, you will work through the BEST framework to give you a behavioural framework to plan your campaigns, improve service delivery and bring predictability to what appears to be unpredictable human behaviour.

 

You will come away with an understanding of how to set behavioural objectives, how to implement them, and importantly how to measure whether they have been successful, often at low cost.

 

How can behaviour change theory help you?

​

Behaviour change theory can help tackle a range of topics facing public sector organisations today. Attendees will receive a pre-event survey, so that case studies are tailored to campaigns and scenarios you are facing today. Examples include,

 

​

 

behaviour-debt-management.png

Help residents deal with the cost of living, manage debt and save more

behaviour-shopping.png

Encouraging people to shop local and to make better choices when they shop 

behaviour-recycling-litter.png

Increasing recycling rates, as well as tackling littering

behaviour-climate-change.png

Help tackle climate change through individual actions

behaviour-fitness-exercise.png

Prompting people to take more exercise

behaviour-online-services.png

Shifting residents from offline to online services

behaviour-healthy-choices.png

Encouraging people to make healthier life choices

behaviour-fitness-bike.png

Promoting sustainable methods of transport e.g. walking and cycling over car use

behaviour-vaccines-boosters.png

Continue to encourage people to take the vaccine and booster jab

And these interventions are often at much lower costs, compared with traditional forms of communications, involving small changes, or 'nudges' to communications or processes.

 

FAQ

Who should attend?

  • The masterclass is suitable for those in communications, policy and operational roles, in the public sector,  who are involved in managing campaigns and projects where an understanding of behaviour change theory and its application will be useful.

  • Those at officer, manager, head of service or director level are welcome to attend. 

 

What should I expect?

  • A run-through of behaviour change theory and techniques.

  • An in-depth guide to running behaviour change campaigns.

  • Interactive exercises to explore techniques, that will help you apply behaviour change theory.

  • Examination of case studies showing effective behaviour change in practice.

  • Homework in between each session, with feedback each week.  â€‹

​

What are the course objectives?

Participation in the course will provide you with the knowledge to:

  • set objectives that effectively change people's behaviours, using behavioural frameworks.

  • plan a campaign and/or design interventions mapped against the behaviour(s) you want to shift.

  • recognise the importance of research to carry out research for the campaign planning and evaluation process.

  • use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.

​​

How does it work?

  • The course will be delivered via Teams; with homework and feedback in between sessions.  

  • The course will include membership of an attendee Whats App group, to share ideas, and receive feedback on your live campaigns/scenarios as you go through the course. 

​

Cost

  • £599 + VAT per person

  • Discount codes,

    • 3 bookings or more - 10% discount.

    • 4 bookings or more - 20% discount.

    • Email danielle@behaviourchangenetwork.com for booking codes


Pay by card, 

​

​

 

Otherwise, you can pay by invoice. 

 

Course dates:

  • Thursday 3 October 2024, 10.30am to 1.00pm

  • Thursday 10 October 2024, 10.30am to 1.00pm

  • Thursday 17 October, 10.30am to 1.00pm

​

Plus individual one-hour follow-up at a time that's convenient for you. 

​

​

​

What people say
 

Dominic provided really clear and instructive training, removing much of the mystique around behaviour change theory and how you can apply it simply and effectively. An excellent course.

Matthew Hall
Senior Communications Manager
Cambridgeshire County Council

Dominic provided a useful framework that I have already been able to successfully apply to a range of projects

Craig Hamilton
Communications Manager
NHS Fife

Highly recommend, great value, insightful guest speakers and suitable for all levels. 

Emma Mcbriarty
Communications Manager
House of Commons

Great to go through the theory and then apply the frameworks and tools into practical campaigns.

Dean Spurrell
Communications and Marketing Manager
Ashford Borough Council

Intro to theory

  • Introduction to Behaviour change theory

  • Run through of behaviour change theory and principles

Behaviour & Examine

  • Identify objectives and behaviours to shift, along with barriers to change. 

Solve

  • Exploring interventions based on COM-B and EAST models, using real life case studies, and how you can apply them.

Test

  • Examine methods to test your campaigns or plans and evaluate their success.

​

Case studies

  • In depth run through and critique of campaign plans and interventions.

Whats App Group

Membership of a What's App group during the course and for one month afterwards to ask any questions you may have. 

 

bottom of page