top of page





2 October 2024 

Online course: 3 mornings to become a behaviour change expert. For public sector comms, policy and operational professionals.

  • Wednesday 2 October 2024, 10.30am to 1.00pm

  • Wednesday 9  October 2024, 10.30am to 1.00pm

  • Wednesday 16 October 2024, 10.30am to 12.30pm


£599 +VAT per person

Discount codes:

3 bookings or more - 10% discount

4 bookings or more - 20% discount

Email for booking codes

Pay by card,

Otherwise, you can pay by invoice


About the course


This three-morning-long masterclass, with a one-hour individual follow-up session, will give you an in-depth understanding of behavioural insights; the theory as well as how you can apply behaviour change principles to real-life scenarios and campaigns faced by your organisation. 

The course is aimed at those in communications, policy and operational roles who want to understand more about behaviour change - understanding it, as well as going through practical examples to help you apply it. 

You will come away with an understanding of our very own BEST framework (Behaviour, Examine, Solve and Test) along with working through other behavioural models, such as EAST (Easy, Attractive, Social and Timely) and COM-B (Capability, Opportunity, Motivation and Behaviour).

And you will gain an in-depth appreciation of what drives human behaviour; the barriers that prevent people from taking action and how to bring predictability to what appears, on the surface, to be unpredictable human behaviour.

Book a Teams chat

If you would like to find out more about the course and what it will cover, book a 15-minute Teams-chat with the founder of the Behaviour Change Network, Dominic Ridley-Moy.


You can also email any questions to

BEST Framework









During the course, you will work through the BEST framework to give you a behavioural framework to plan your campaigns, improve service delivery and bring predictability to what appears to be unpredictable human behaviour.


You will come away with an understanding of how to set behavioural objectives, how to implement them, and importantly how to measure whether they have been successful, often at low cost.


How can behaviour change theory help you?

Behaviour change theory can help tackle a range of topics facing public sector organisations today. Attendees will receive a pre-event survey, so that case studies are tailored to campaigns and scenarios you are facing today. Examples include,




Help residents deal with the cost of living, manage debt and save more


Encouraging people to shop local and to make better choices when they shop 


Increasing recycling rates, as well as tackling littering


Help tackle climate change through individual actions


Prompting people to take more exercise


Shifting residents from offline to online services


Encouraging people to make healthier life choices


Promoting sustainable methods of transport e.g. walking and cycling over car use


Continue to encourage people to take the vaccine and booster jab

And these interventions are often at much lower costs, compared with traditional forms of communications, involving small changes, or 'nudges' to communications or processes.



Who should attend?

  • The masterclass is suitable for those in communications, policy and operational roles, in the public sector,  who are involved in managing campaigns and projects where an understanding of behaviour change theory and its application will be useful.

  • Those at officer, manager, head of service or director level are welcome to attend. 


What should I expect?

  • A run-through of behaviour change theory and techniques.

  • An in-depth guide to running behaviour change campaigns.

  • Interactive exercises to explore techniques, that will help you apply behaviour change theory.

  • Examination of case studies showing effective behaviour change in practice.

  • Homework in between each session, with feedback each week.  

What are the course objectives?

Participation in the course will provide you with the knowledge to:

  • set objectives that effectively change people's behaviours, using behavioural frameworks.

  • plan a campaign and/or design interventions mapped against the behaviour(s) you want to shift.

  • recognise the importance of research to carry out research for the campaign planning and evaluation process.

  • use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.

How does it work?

  • The course will be delivered via Teams; with homework and feedback in between sessions.  

  • Each attendee will receive a post-course, 1-hour follow-up Teams session to run through their campaign or behaviour intervention plan.

  • The course will include membership of an attendee facebook group, to share ideas, and receive feedback on your live campaigns/scenarios as you go through the course. 


  • £599 + VAT per person

  • Discount codes,

    • 3 bookings or more - 10% discount.

    • 4 bookings or more - 20% discount.

    • Email for booking codes

Pay by card, 


Otherwise, you can pay by invoice


Course dates:

  • Wednesday 2 October 2024, 10.30am to 1.00pm

  • Wednesday 9 October 2024, 10.30am to 1.00pm

  • Wednesday 16 October 2024, 10.30am to 12.30pm

Plus individual one-hour follow-up at a time that's convenient for you. 

What people say

Dominic provided really clear and instructive training, removing much of the mystique around behaviour change theory and how you can apply it simply and effectively. An excellent course.

Matthew Hall
Senior Communications Manager
Cambridgeshire County Council

Dominic provided a useful framework that I have already been able to successfully apply to a range of projects

Craig Hamilton
Communications Manager
NHS Fife

Highly recommend, great value, insightful guest speakers and suitable for all levels. 

Emma Mcbriarty
Communications Manager
House of Commons

Great to go through the theory and then apply the frameworks and tools into practical campaigns.

Dean Spurrell
Communications and Marketing Manager
Ashford Borough Council

Intro to theory

  • Introduction to Behaviour change theory

  • Run through of behaviour change theory and principles

Behaviour & Examine

  • Identify objectives and behaviours to shift, along with barriers to change. 


  • Exploring interventions based on COM-B and EAST models, using real life case studies, and how you can apply them.


  • Examine methods to test your campaigns or plans and evaluate their success.

Case studies

  • In depth run through and critique of campaign plans and interventions.

One-hour individual session:

Individual one-hour follow up session to discuss your campaign plan or intervention with Dominic Ridley-Moy over Teams.


bottom of page