The role of artificial intelligence in driving positive behaviour change

>>> Behaviour change masterclass - book onto the next virtual masterclass

WEBINAR RECORDING - CIPR members, log 5 CPD points Panel discussion to discuss the role that artificial intelligence plays in helping to drive behaviour change. AI has a powerful role in helping humans to make better decisions and better choices. The panel discussed how AI can help achieve this - how it can help and how we can harness AI tools along with their predictions for the future. They also discussed some of the pitfalls and where we should all be wary of the threats posed by AI.

Andrew Bruce Smith, FCIPR, MPRCA, Director, Escherman Email andrew@escherman.com Escherman

Renowned expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.

Silvia Cambie, Partner, Wipro Limited Email: silvia.cambie@wipro.com Wipro

Silvia leads the people, culture and behaviours part of large digital transformation programs.

Tiernan Mines, CEO and Co-Founder, Hello Lamp Post Email: tiernan@hlp.city

Hello Lamp Post

Hello Lamp Post is the platform powering AI digital assistants for any place. The first organisation to build a uniquely-engaging communication channel for any public space. Our digital platform makes engagement easier, quicker and more cost-efficient.

Dominic Ridley-Moy, FCIPR, Chart.PR, Dip, CIPR, Founder of Behaviour Change Network – Email: dominic@behaviourchangenetwork.com

The Behaviour Change Network

The Behaviour Change Network works with organisations, businesses and charities to apply behaviour change principles to the challenges that they face today.