Behaviour Change Masterclass
Full-day team session, face-to-face or on Teams, to deliver great behaviour change campaigns. One-hour follow-up session.
About the course
The day-long bespoke masterclass, with a one-hour individual follow-up session for your team, will introduce you to behavioural insights; the theory as well as how you can apply them to real-life scenarios and campaigns faced by your organisation.
The course is aimed at those in communications, policy and operational roles who want to understand more about behaviour change – understanding it, as well as going through practical examples to help you apply it.
You will come away with an understanding of our very own BEST framework (Behavior, Examine, Solve and Test) along with working through other behavioural models, such as EAST (Easy, Attractive, Social and Timely) and COM-B (Capability, Opportunity, Motivation and Behaviour).
And you will gain an in-depth appreciation of what drives human behaviour; the barriers that prevent people from taking action and how to bring predictability to what appears, on the surface, to be unpredictable human behaviour.
A pre-session questionnaire will help determine team priorities for the day.
Book a Teams chat
If you would like to find out more about the course and what it will cover, book a 15-minute Teams chat with the founder of the Behaviour Change Network, Dominic Ridley-Moy.
You can also email any questions to dominic@behaviourchangenetwork.com
BEST Framework
Behaviour
Examine
Solve
Test
During the course, you will work through the BEST framework to give you a behavioural framework to plan your campaigns, improve service delivery and bring predictability to what appears to be unpredictable human behaviour.
You will come away with an understanding of how to set behavioural objectives, how to implement them, and importantly how to measure whether they have been successful, often at low cost.
How can behaviour change theory help you?
Behaviour change theory can help tackle a range of topics facing public sector organisations today. Attendees will receive a pre-event survey. And these interventions are often at much lower costs, compared with traditional forms of communications, involving small changes, or ‘nudges’ to communications or processes.
Help residents deal with the cost of living increase and save more
Help tackle climate change through individual actions
Encouraging people to make healthier life choices
Encouraging people to shop local and to make better choices when they shop
Prompting people to take more exercise
Promoting sustainable methods of transport (e.g. walking and cycling over car use)
Increasing recycling rates, as well as reducing waste
Shifting residents from offline to online services
Continue to encourage people to tackle vaccine and booster jab hesitancy
And these interventions are often at much lower costs, compared with traditional forms of communications, involving small changes, or ‘nudges’ to communications or processes.
FAQ
Who should attend?
- The masterclass is suitable for those in communications, policy and operational roles, in the public sector, who are involved in managing campaigns and projects where an understanding of behaviour change theory and its application will be useful.
- Those at officer, manager, head of service or director level are welcome to attend.
What should I expect?
- A run-through of behaviour change theory and techniques.
- An in-depth guide to running behaviour change campaigns.
- Interactive exercises to explore techniques, that will help you apply behaviour change theory.
- Examination of case studies showing effective behaviour change in practice.
- Homework in between each session, with feedback each week.
What are the course objectives?
Participation in the course will provide you with the knowledge to:
- set objectives that effectively change people’s behaviours, using behavioural frameworks.
- plan a campaign and/or design interventions mapped against the behaviour(s) you want to shift.
- recognise the importance of research to carry out research for the campaign planning and evaluation process.
- use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.
How does it work?
- The bespoke course will be delivered face to face or via Teams.
- A one hour teams follow up is included.
Cost:
- £2,500 – plus VAT – 1-3 attendees
- £3,000 – plus VAT – 4-8 attendees
- £4,000 – plus VAT – 9-12 attendees