Improve Recycling Rates – Why Food Waste Is The Missing Piece

  • Wednesday 3 June 2026, 13:00 online: Reserve your place
  • Live only, this event is not being recorded.
  • This event is a repeat of our event held in May. 

FREE Recycling and food waste planner

Why do residents say they care about the environment, yet still put the wrong things in the wrong bin, ignore their food waste caddy, or leave waste where it doesn’t belong?

It’s rarely because they don’t care.

Waste behaviours are shaped by convenience, context, and the pressures of everyday life. But there’s a bigger story in the data — one that reveals just how significant a role food waste plays in overall recycling performance.

This webinar unpacks the behavioural science behind what actually drives residents, and what councils and waste providers can do about it in practice.

We will cover:
The practical driver and barriers behind low recycling and poor food waste participation
  • The real role food waste plays in driving overall recycling rates
  • Why awareness campaigns alone rarely work, and what to do instead
  • How to design services and communications that make the right behaviour easier.

What to do when you don’t have the right data.

You’ll also leave with behavioural tools you can apply straight away, including a free recycling quiz for your residents.