Behaviour Change Design And Creative

I can help you deliver end-to-end behaviour change campaigns, delivering inspiring creatives, animation, illustration and copy.

We can work with you at any stage along the process route, from Strategy to Delivery. And crucially, we always build in evaluation. Because if we’re not learning, we’re guessing.

People We Have Helped

  • Recycling Campaign – Haringey Council
  • Stop Smoking Campaign – Consortium of London Boroughs
  • Climate Action Plan – Lambeth Council
  • Lardlord Services – Camden Council
  • Cost of Living – Lambeth Council

Our Process

Define

We identify and leverage the relevant drivers within your unique strategic context.

This is where behavioural science earns its keep.

Using frameworks like COM-B, we explore:

  • What behaviour actually needs to change?
  • Where are the real barriers — capability, opportunity, motivation?
  • What in the system is helping or hindering?
  • What outcome matters (and what does it cost today)?

We define the behavioural challenge clearly, so we don’t end up designing beautifully for the wrong problem.
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Design

We explore creative solutions that bridge user experience, functionality, and dynamic design.

And we design for behaviour change, based on proven science.

We translate behavioural diagnosis into:

  • Service journeys that reduce friction
  • Messaging that reflects real motivations
  • Visual systems that make action easier, not just prettier
  • Touchpoints aligned across digital, print, and physical environments

This means we create solutions that work.
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Develop

We develop and build tools that accelerate initiatives and optimise performance.

This might include:

  • Digital platforms
  • Campaign assets
  • Behaviourally-informed forms, stickers and letters
  • Signage
  • Animation
  • Internal toolkits to support frontline teams

Everything is built to support the defined behaviour change, not just to “raise awareness”.

If something doesn’t contribute to measurable movement, we challenge it.
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Deliver

We work towards delivering efficacy, impact, and engagement across relevant channels.

Delivery means:

  • Clear ownership
  • Aligned communications
  • Operational feasibility
  • Measurable outcomes

Because if the service can’t deliver what the campaign promises, trust erodes quickly — and behaviour doesn’t change.
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Finally, we evaluate the effectiveness of each project. Measure success, consolidate feedback, note learnings, then evolve each appropriate stage.

To discover more, please Book a free planning call or call us on 01928 242182 or complete a free online enquiry.

Dominic Ridley_Moy signature

Dominic Ridley-Moy FCIPR, Chart.PR, Dip CIPR
Behaviour Change Network founder

Haringey Council recycling campaign

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