Over 3 mornings you will learn how to use proven strategies that increase recycling rates by 6%, over 6 months, and save up to £400,000 by getting your food waste collections right.
This course is designed to help you communicate 3 food waste challenges:
Introducing food waste collections
Increasing current food waste recycling rates
Helping residents reduce the amount of food they waste
Learn tried and tested techniques to take your food waste communications to the next level – without wasting time or budget on outdated methods that cost a lot and have low impact.
What you’ll get:
Over three mornings you we will cover every single aspect of your food waste communications.
We’ll look at what works, based on tried and tested solutions, so you can avoid common pitfalls.
You will find out what channels work and what to avoid. You’ll come away with deep understanding of how and when to use letters, leaflets, online advertising, stickers and more more.
And of course you will become an expert in how to get the best value from your efforts so you don’t make costly mistakes.
You’ll learn how to:
- Plan, deliver and measure your food waste communications
- Carry out effective research and set your objectives
- Segment your audiences
- Write messages that have a real impact
- Be creative and have some fun
- Evaluate and test your work
With lots of interaction:
- Lots of case studies to highlight best practice
- Practical advice and immediate feedback on your communications
- Lots of interaction in virtual breakout sessions
- Opportunities to ask as many questions as you want
- Access to a WhatsApp course during the course and for one month after the course ends.
The course is for:
- The course is aimed at communications, waste and recycling professionals who want to drive up food waste recycling rates and/or are introducing food waste collections.
- Open to local authorities and waste/recycling suppliers to the public sector.
Ask a question
If you would like to find out more about the course and whether it’s right for you, schedule a call with the founder of the Behaviour Change Network, Dominic Ridley-Moy.
You can also email any questions to dominic@behaviourchangenetwork.com
About the trainer
Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR
Founder, Behaviour Change Network
Dominic has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network.
He spends a lot of time in the world of food waste, rubbish, recycling and fly tipping – much to the annoyance of his kids, as he takes photos of bins while on holiday! But the good news for you is that he knows what works, and what doesn’t.
He is a Fellow of the Chartered Institute of Public Relations (CIPR) and is a chartered PR practitioner and holds a diploma in public relations. He co-chairs CIPR’s Public Services Group.