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BEHAVIOUR CHANGE MASTERCLASS

10.30am to 1pm, Starts Thurs 3 October 3 Mornings, Teams £599 + VAT (Discount for 3+ Bookings)
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BEHAVIOUR CHANGE MASTERCLASS

Date: Thursday 2nd, 9th and 16th October 2025 Time: 10.30am – 1.00pm Online: delivered via Teams
BOOK NOW ⏵

BEHAVIOUR CHANGE MASTERCLASS

Created for communications and operational professionals to learn how to confidently apply behavioural insights and save money over traditional forms of communications.
BOOK NOW ⏵

BEHAVIOUR CHANGE MASTERCLASS

£599 + VAT per person 10% discount for 3 bookings 20% discount for 4 + bookings Pay by card or invoice.
BOOK NOW ⏵
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Want to drive real behaviour change that delivers impact AND saves money?

Learn proven strategies to shift behaviours effectively – without wasting time or budget on outdated communication methods that cost a lot and have low impact.

Over three weeks, you will be taken through a step-by-step campaign planning process giving you the confidence to deliver real-world, money-saving results:

  • Online renewals increased from 22% to 46%
  • £500+ saved per household by helping residents cut carbon emissions
  • Damp & mould response times reduced by 10+ days
  • £100,000 saved tackling fly-tipping in 10 hotspots
  • Cost per click of £0.29 online vs £82 offline

Secure a spot on the next cohort today and discover how to drive measurable change that sticks

What you’ll get:

Over three mornings you will come away with an an in-depth understanding of behavioural insights; the theory as well as how you can apply behaviour change principles to real-life scenarios and campaigns faced by your organisation.

You will learn how to:

  • Define behaviours and set objectives
  • Use behavioural frameworks like COM-B and EAST to design effective interventions
  • Identify and remove barriers to change
  • Develop messages that actually shift behaviour
  • Choose the most cost-effective channels and stop wasting budget
  • Evaluate and prove the impact of your work

And there will be lots of interaction:

  • Case studies to highlight best practice
  • Practical tools and templates to plan your communications
  • Interaction via virtual breakout sessions
  • Opportunities to ask as many questions as you want
  • Access to a WhatsApp group during the course and for one month after the course ends

The course is for:

If you work for council, housing association, charity, central government or any public sector organisation, in a communications role, this course is for you.

Operational professionals, with responsbility for communications are also welcome, from HR professionals through to waste, climate change and fostering offers.

What people say about the course


“The behaviour change training was a really valuable day – fascinating and insightful. the most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.”

Jade Mizen
Eastleigh Borough Council

Great to go through the theory and then apply the frameworks and tools into practical campaigns.

Dean Spurrell
Ashford Borough Council

Highly recommend, great value, insightful guest speakers and suitable for all levels.

Emma Mcbriarty
House of Commons

Dominic provided a useful framework that I have already been able to successfully apply to a range of projects

Craig Hamilton
NHS Fife

Dominic provided really clear and instructive training, removing much of the mystique around behaviour change theory and how you can apply it simply and effectively. An excellent course.

Matthew Hall
Cambridgeshire County Council

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