AI Masterclass: Campaign Planning & Delivery

Learn how to use ChatGPT and Microsoft Copilot to plan smarter campaigns from start to finish – saving time, saving money, and delivering real impact.

Whether you’re setting objectives, crafting audience personas, or writing press releases, this one-day masterclass will show you how to use AI to support every stage of your campaign planning process. Importantly it will also highlight common pitfalls and what AI is not very good at.

Thinking about 10 to 3pm – pricing tbc

  • Helen Reynold, no course on AI but she prices as follows:
    10am to 3pm – 499 + VAT
  • Westco Prompting Masterclass for AI in Public Sector Comms
    9:30am – 12:30pm – £175 + VAT
  • Dan Slee – ESSENTIAL AI FOR PUBLIC SECTOR COMMS
    Five one hour sessions over 5 weeks.
    £245 + VAT

Secure a spot on the March 2025 cohort today and discover how to drive measurable change that sticks

Over one day, you’ll learn how to use AI to:

  • Set clear campaign objectives – not just vague goals like “raise awareness”.
  • Use AI to speed up research – use AI to help you find research, carry out research and help you analyse research. (As well as where it makes mistakes).
  • Segment and understand your audiences – using AI to generate personas and insights.
  • Identify and address barriers to action using behavioural frameworks and prompting tools.
  • Develop messages that influence, engage and drive action – tailored to specific segments.
  • Choose the right channels based on audience behaviour and cost-effectiveness.
  • Use AI to evaluate and report on impact – with support to analyse data and write up findings.

You’ll also discover how to:

  • Save hours on copywriting, research, reporting and creative brainstorming.
  • Write press releases, email content and social media posts with the support of ChatGPT.
  • Avoid common pitfalls, bias and inaccuracies when using AI tools.
  • Stay compliant and confident when using AI in public sector settings.

Secure your place on the June 2025 cohort and learn how to plan high-impact campaigns with less time and more clarity.

What you’ll get:

Over one day, you’ll get a hands-on, practical intro to using AI for campaign planning. No fluff, no jargon, no coding – just real-world comms tools you can start using straight away.

You’ll receive:

  • Step-by-step guidance on how to apply AI to each stage of campaign planning.
  • Real public sector examples of where AI has supported campaign delivery.
  • Prompt libraries and editable templates to save you hours.
  • Live demos of ChatGPT and Copilot in action.
  • Breakout sessions to apply your learning in real time.
  • Access to a WhatsApp group for peer support during the course and one month after.

This course is for:

Public sector communicators and campaign professionals who want to use AI confidently and ethically to deliver results.

It’s also ideal for operational colleagues with campaign responsibilities – from HR to climate, waste to fostering.

What people say about the course


“Dominic offers a compelling mix of the practical and scientific. Great workshop. Very engaging. Thank you”

“The behaviour change training was a really valuable day – fascinating and insightful. the most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.”

Jade Mizen
Eastleigh Borough Council

Great to go through the theory and then apply the frameworks and tools into practical campaigns.

Dean Spurrell
Ashford Borough Council

Highly recommend, great value, insightful guest speakers and suitable for all levels.

Emma Mcbriarty
House of Commons

Dominic provided a useful framework that I have already been able to successfully apply to a range of projects

Craig Hamilton
NHS Fife

Dominic provided really clear and instructive training, removing much of the mystique around behaviour change theory and how you can apply it simply and effectively. An excellent course.

Matthew Hall
Cambridgeshire County Council

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