Join us for a special lunchtime session In Conversation with Mandy Pearse, co-author (with Professor Anne Gregory) of the brand-new 6th edition of Planning and Managing Public Relations Campaigns: A Strategic Approach.

This updated edition of the classic text shows how to design and deliver PR campaigns that really work in today’s world. Mandy will share insights on:

• Practical tools and frameworks that help communicators deliver measurable impact
• Real-world case studies and resources you can apply straight away
• How AI is reshaping the way we plan and run campaigns
• Why ESG and corporate responsibility can’t be ignored in communications

Whether you work in local government, health, housing or any public service, this is your chance to hear directly from one of the UK’s leading voices in PR practice and learn how to take your campaigns to the next level.

Pre-order Mandy’s book, Planning and Managing Public Relations Campaigns. 40% Black Friday discount ends 1 December. Use Code SALE40

CLICK HERE: Reserve your place

CPD accreditation: this webinar will be uploaded to the CIPR CPD Register, allowing attendees to collect eligible CPD points towards their professional development.