Christelle

I’m genuinely excited for the year ahead, as behavioural science continues to become a force for good in organisations, governments, charities and businesses. Rather than being a bolt-on at the end, it has the capacity to drive and shape service improvements, better communications that go beyond awareness-raising, and product design … Read more

>>> Behaviour change training for you and your team >>> Log CPD points from the Chartered Institute of Public Relations Public sector communicators are constantly being asked to deliver more with less – but too often, campaigns are launched without a deep understanding of the audience they’re trying to reach. … Read more

  The EAST framework offers a practical, evidence-based approach to influencing behaviour through policy, services, and communications. Originally developed in 2014 and recently updated, this framework distills complex behavioural science research into four simple principles that guide effective interventions. What is EAST? EAST stands for Easy, Attractive, Social, and Timely … Read more

  The COM-B Model provides a comprehensive framework for understanding why people behave as they do and how to facilitate meaningful behaviour change. COM-B offers a practical approach that can serve as the foundation for effective interventions across various contexts, and it is a great starting point to plan behaviour … Read more

With energy price increases in the news again, households and businesses face increasing pressure to manage costs. Behavioural science can help play a role by offering practical, low-cost ways to help people reduce energy consumption. By understanding how people make decisions and take action (or fail to), we can design … Read more

Speakers from Surrey County Council shared what they are doing to equip communications teams to build trust in the organisation they work for. Andrea Newman, Strategic Director Communications, Public Affairs & Engagement, Surrey County Council. Katherine Shipton, Head of Resident Insight, Surrey County Council. Judy Holden, Behaviour Change Lead, Surrey … Read more

>>> Behaviour change training for you and your team >>> Log 5 CPD points from the Chartered Institute of Public Relations For successful behaviour change campaigns, having good insight is crucial. To get that insight you will need good data – and the time and skills to draw meaning from … Read more

>>> Behaviour change training for you and your team >> Log 5 CPD points from the Chartered Institute of Public Relations Discover how to drive positive behaviour change and help tackle the climate crisis. The campaigns team at Nesta, the UK’s leading innovation agency for social good, shared how you … Read more

Recycling food waste should be easy and convenient, but I know from working with local authorities that one of the biggest obstacles is simply the look of the food waste caddy itself. People don’t always want them on display in their kitchen. Whether it’s due to aesthetics or space issues, … Read more

To mark Recycle Week 2024, in October, I wanted to share some tips on how to drive up recycling rates. This year’s theme, ‘Rescue Me’, calls for rescuing recyclable items from heading to the rubbish bin. It’s a really good focus and a great opportunity to think about applying behaviour … Read more