I thought I’d share this quote from American psychologist B.F.Skinner, as it’s as relevant today, as it was back in the 1950s. Basically, the quote is highlighting that to run a successful behaviour change campaign or intervention, we need to do the groundwork and determine the actual behaviour we want … Read more
Christelle
>> Public health behaviour change masterclass | Friday 21 and 28 April | £699 per person Suitable for health communications professionals and public health practitioners – how can behavioural insights be applied in the real world to tackle health inequalities and increase life expectancy? Any questions about the course, book … Read more
This post has been written by the Chatsonic chatbot (hence the American spelling of behavior) – like ChatGPT but with superpowers apparently, according to their website. The blog is surprisingly good… and tailored to communications professionals. I have only changed a few glaring errors, like who developed it and the … Read more
The film Childhood highlights the positive impact fostering has on siblings Sophie and Charlie, who were previously neglected. There’s something in the air this Christmas around fostering. The John Lewis festive ad – featuring a soon-to-be foster dad trying to skateboard in preparation for the arrival of a child with … Read more
Behavioural economics can help provide solutions to many of the problems facing social housing providers today. From encouraging residents to report repairs online, to managing debt, to getting access to tenants’ homes for annual fire inspections, behavioural frameworks provide tools that encourage tenants to make better choices. Here are some … Read more
At last year’s Comms Unplugged, programmatic guru John-Paul Danon from the fab CAN Digital, was a really good sport and volunteered to be a real, life case-study in my behaviour change workshop. Here we are one year on, to check on progress. John-Paul’s Goal We helped him define his goal … Read more
COM-B Behaviour Change model A run through of behaviour change theory and techniques, with practical tips delivered to the Surrey Communications Group on 7 Sept 2022. Behaviour Change Network
Thank you to everyone who came along to our recent waste and recycling webinar to look at behaviour change techniques and new tech to improve residents’ recycling habits. Watch the webinar Event details With half a million tonnes of household recycling rejected at sorting in 2019-20 because it was placed … Read more
Use the EAST model to help plan behaviour change interventions. If you’re thinking about applying nudge theory to your communications or to improve service delivery, familiarising yourself with the EAST model is a good place to start. The EAST model, which stands for Easy, Attractive, Social and Timely is an … Read more
Over the last few weeks and months, we have seen an unprecedented level of behaviour change across many different areas of life. Saving went up, cycling increased massively and it’s estimated that around one million people gave up smoking during lockdown. On the flip side, many found it difficult to … Read more