At last year’s Comms Unplugged, programmatic guru John-Paul Danon from the fab CAN Digital, was a really good sport and volunteered to be a real, life case-study in my behaviour change workshop. Here we are one year on, to check on progress. John-Paul’s Goal We helped him define his goal … Read more
COM-B Behaviour Change model A run through of behaviour change theory and techniques, with practical tips delivered to the Surrey Communications Group on 7 Sept 2022. Behaviour Change Network
Thank you to everyone who came along to our recent waste and recycling webinar to look at behaviour change techniques and new tech to improve residents’ recycling habits. Watch the webinar Event details With half a million tonnes of household recycling rejected at sorting in 2019-20 because it was placed … Read more
Use the EAST model to help plan behaviour change interventions. If you’re thinking about applying nudge theory to your communications or to improve service delivery, familiarising yourself with the EAST model is a good place to start. The EAST model, which stands for Easy, Attractive, Social and Timely is an … Read more
Over the last few weeks and months, we have seen an unprecedented level of behaviour change across many different areas of life. Saving went up, cycling increased massively and it’s estimated that around one million people gave up smoking during lockdown. On the flip side, many found it difficult to … Read more
Behaviour Change masterclass – enrol for January 2023 A lot of behaviour change theory is based on the principle that small changes to messages can have a big impact on people’s behaviour. It can help organisations rethink how to increase take-up in services and encourage people to change their … Read more