Public Health and NHS Workshop
This bespoke workshop helps public health, NHS and communications teams understand what really drives behaviour and how to apply behavioural science to design services, interventions and communications that are more likely to work.
Whether you want to increase vaccination uptake, encourage people to stop smoking, reduce missed appointments or help people access the right NHS service, the starting point is the same:
What needs to change for people to actually do something differently?
Want to change behaviour around a public health or NHS challenge?
Book a free planning calling and I’ll show you the exact steps to take to change behaviours in a crisis situation. Or drop me an email dominic@behaviourchangenetwork.com
The workshop can be delivered face-to-face or online.
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Behaviour change that delivers measurable outcomes
Behavioural approaches can make a measurable difference to public health outcomes — while helping teams make better use of limited communications and campaign budgets.
Examples featured in the workshop include:
+20% vaccination uptake
Through simple interventions such as targeted text reminders.
50% quit rate at four weeks
Among people using local stop-smoking services.
32% → 46% hand hygiene compliance
Following a structured behaviour-change intervention.
£0.29 cost per click online
Compared with £82 through offline activity.
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Why information isn’t enough
People rarely make decisions based on information alone.
Someone may know exactly what they are supposed to do but still face practical barriers, competing priorities, habits, social influences, fear, uncertainty or a lack of trust.
That is why simply giving people more information, or producing another communications campaign, isn’t always enough.
During the workshop, we explore questions such as:
- Do people understand what they need to do?
- Is the behaviour easy enough to carry out?
- Do they have the opportunity and resources to do it?
- What habits or competing behaviours get in the way?
- Who do people trust?
- What happens to decision-making when people are overwhelmed?
- Are we asking communications to solve a problem that actually requires a service or system change?
Participants learn how to diagnose these barriers using COM-B: Capability, Opportunity and Motivation.
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A workshop built around your public health and NHS challenges
The workshop is bespoke, so we can apply behavioural science directly to the issues your organisation is working on.
These could include:
- Vaccination uptake
- Smoking cessation
- Screening and health checks
- Hand hygiene and infection prevention
- Missed appointments
- Encouraging earlier access to services
- Helping people use the right NHS service
- Treatment adherence
- Prevention and healthy lifestyles
- Health inequalities
- Weight management and physical activity
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What you will learn
By the end of the workshop, your team will be able to:
- Define the specific behaviour you want to change.
- Set clear behavioural and outcome objectives.
- Identify the barriers and drivers behind current behaviour.
- Use behavioural frameworks including COM-B and EAST.
- Develop interventions that tackle the real causes of behaviour.
- Create messages that support behaviour change, not just awareness.
- Choose effective and cost-efficient channels.
- Join up communications, engagement, clinical and operational activity.
- Evaluate your intervention and demonstrate its impact.
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Practical, interactive and based on your challenges
This isn’t simply a presentation about behavioural science.
Participants work through real behaviours and live organisational challenges, using practical tools that they can apply to future campaigns and programmes.
The session combines:
- Real-world public health and behaviour change examples
- Practical behavioural science frameworks
- Exercises based on your own challenges
- Group problem-solving
- Intervention and communications development
- Practical ideas your team can take away and develop
The aim is to move from “we need people to do this” to a much clearer understanding of why they aren’t doing it now, and what could realistically change that.
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Testamonials
“Dominic’s behaviour change training for our public health teams really helped us get to grips with behavioural science, while providing a useful refresher for colleagues already familiar with the principles. The session helped us think practically about how behavioural insights can be applied to the public health challenges we face and generated useful discussion across the team.”
Shannon Katiyo FFPH
Director of Public Health, London Borough of Richmond upon Thames and London Borough of Wandsworth
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Workshop facilitator
Dominic Ridley-Moy ChartPR, FCIPR, DipCIPR
Founder, Behaviour Change Network
Dominic helps public sector organisations understand why people behave as they do and what will actually help them change, working across public health, NHS services, recycling, climate change, fire safety and resident engagement. A former Head of Communications, he is a Fellow of the CIPR, Chartered PR Practitioner and former Chair of the CIPR Local Public Services Group.
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Interested in a Public Health and NHS Workshop?
The workshop can be delivered face-to-face or online and tailored around the behaviours, services and communications challenges your team is currently working on.
To discover more, please Book a free planning calling, call us on 01928 242182 or complete a free online enquiry.