Dominic Ridley-Moy

Encouraging residents to recycle more (and recycle correctly) is a key goal for councils, waste providers and many other organisations. But recycling is a behaviour — and like all behaviours, it only happens when certain conditions are in place. The COM-B model is a practical tool to understand why people … Read more

Apprenticeships are a powerful way to get people into work. But too often, they’re poorly understood or overlooked – both by employers and potential apprentices. Behavioural science, and the COM-B model in particular, provides a practical way to diagnose and overcome the barriers that prevent people from engaging with apprenticeships. … Read more