Dominic Ridley-Moy

Order the book: Planning and Managing PR Campaigns Free Behaviour Change Campaign Planner download Watch the webinar, log CPD points from CIPR Planning and Managing PR Campaigns webinar: key themes and insights If you lead communications, you already know the challenge: campaigns are under pressure to prove impact, operate at … Read more

>>> Free campaign planner download Damp and mould, building safety, net zero and retrofit, repairs and compliance challenges, and the continued cost of living crisis are just some of the many issues facing the sector today. For comms pros, the challenge is how to manage this across all the channels … Read more

Improving School Attendance: catch up on this free lunchtime webinar to find out how and hear from last year’s winner of the Behaviour Change Category of the Unawards. Danielle Taylor talks all about the Little Heroes campaign, a county-wide initiative by Staffordshire County Council to boost school attendance by combining fun … Read more

How to improve recycling is a key goal for councils, waste providers and many other organisations. But recycling is a behaviour — and like all behaviours, it only happens when certain conditions are in place. That’s where my four-step behavioural framework comes in. The B.E.S.T. Framework (Behaviour, Examine, Solve, Test) … Read more

Resident engagement on fire safety in high-rise residential buildings isn’t just about systems and inspections — it relies on residents taking the right actions and feeling confident to play their part. For Compliance, Housing and Property Directors and Housing Safety leads, engaging residents effectively is now a core requirement under … Read more

Improving high rise building fire safety relies not just on technical systems and regulations — it also depends on residents doing certain things, carrying out particular behaviours (e.g. reporting hazards, allowing access for inspections, reading safety information). The COM-B model provides a practical structure to understand why residents may not … Read more

Finding and retaining foster carers remains one of the biggest challenges for local authorities. But fostering is a complex behaviour that requires people to make significant emotional, practical and lifestyle commitments. The COM-B model is a valuable tool for understanding what’s stopping people and how communications and wider support can help … Read more

Encouraging residents to recycle more (and recycle correctly) is a key goal for councils, waste providers and many other organisations. But recycling is a behaviour — and like all behaviours, it only happens when certain conditions are in place. The COM-B model is a practical tool to understand why people … Read more

Apprenticeships are a powerful way to get people into work. But too often, they’re poorly understood or overlooked – both by employers and potential apprentices. Behavioural science, and the COM-B model in particular, provides a practical way to diagnose and overcome the barriers that prevent people from engaging with apprenticeships. … Read more