Planning and Managing PR Campaigns webinar: key themes and insights
If you lead communications, you already know the challenge: campaigns are under pressure to prove impact, operate at pace, and protect reputation — while new tools (especially AI) reshape how teams plan and deliver.
This PR campaigns webinar features a conversation with Mandy Pearse, co-author with Professor Anne Gregory of the new 6th edition of Planning and Managing Public Relations Campaigns: A Strategic Approach.
- Practical tools and frameworks that help communicators deliver measurable impact
- Real-world case studies and resources you can apply straight away
- How AI is reshaping the way we plan and run campaigns
- Why ESG and corporate responsibility can’t be ignored in communications
Whether you work in local government, health, housing or any public service, this is your chance to hear directly from one of the UK’s leading voices in PR practice and learn how to take your campaigns to the next level.
About Mandy Pearse
Mandy Pearse, FCIPR, Chart PR is the co-author of Planning and Managing Public Relations Campaigns – A Strategic Approach, and an award-winning PR consultant, speaker, researcher and trainer.
Mandy works in her own practice – Seashell Communications, and as an LGA associate. Based in Devon, UK, she provides a wide range of training courses for the CIPR, RTPI and many other clients, across the UK and internationally. The focus is always on understanding individual client challenges and delivering bespoke solutions. Mandy is a former President of the Chartered Institute of Public Relations.
Get in touch with Mandy: mandy@seashellcommunications.com
Frequently asked questions
What is the Planning and Managing PR Campaigns webinar about?
This Planning and Managing PR Campaigns webinar is a conversation with Mandy Pearse about the new 6th edition of Planning and Managing Public Relations Campaigns: A Strategic Approach. It explores practical planning tools, real-world case studies, the impact of AI, and why ESG and corporate responsibility matter in modern PR.
Who is Mandy Pearse?
Mandy Pearse FCIPR, Chart.PR is an award-winning PR consultant, trainer and speaker. She co-authored the 6th edition with Professor Anne Gregory, runs Seashell Communications, works as an LGA Associate, and is a former President of the Chartered Institute of Public Relations (CIPR).
What topics are covered in the webinar recording?
The session covers tools and frameworks for planning effective PR campaigns, examples and case studies from practice, how AI is reshaping planning and delivery, and the growing importance of ESG and corporate responsibility in communications.
Is the webinar eligible for CIPR CPD points?
Yes — this webinar is eligible for CPD points from the CIPR.
How is AI changing PR campaign planning?
AI can help with faster research, clearer audience insight, idea generation, content drafting, and performance evaluation. The webinar focuses on using AI in a way that supports (rather than replaces) good strategy and professional judgement.
Why does ESG matter in communications campaigns?
Audiences increasingly expect organisations to communicate responsibly and transparently about environmental, social and governance issues. ESG is now closely linked to trust, reputation, and credibility — and needs to be considered when shaping objectives and messaging.
Where can I order the 6th edition of Planning and Managing Public Relations Campaigns?
You can order Planning and Managing Public Relations Campaigns: A Strategic Approach (6th edition) online via major book retailers and the publisher, Kogan Page.
Who is this webinar useful for?
It’s useful for communicators working in local government, health, housing and wider public services, as well as anyone who wants practical, up-to-date guidance on planning and delivering effective PR campaigns.
