Improving high rise building fire safety relies not just on technical systems and regulations — it also depends on residents doing certain things, carrying out particular behaviours (e.g. reporting hazards, allowing access for inspections, reading safety information). The COM-B model provides a practical structure to understand why residents may not … Read more

Finding and retaining foster carers remains one of the biggest challenges for local authorities. But fostering is a complex behaviour that requires people to make significant emotional, practical and lifestyle commitments. The COM-B model is a valuable tool for understanding what’s stopping people and how communications and wider support can help … Read more

Encouraging residents to recycle more (and recycle correctly) is a key goal for councils, waste providers and many other organisations. But recycling is a behaviour — and like all behaviours, it only happens when certain conditions are in place. The COM-B model is a practical tool to understand why people … Read more

Apprenticeships are a powerful way to get people into work. But too often, they’re poorly understood or overlooked – both by employers and potential apprentices. Behavioural science, and the COM-B model in particular, provides a practical way to diagnose and overcome the barriers that prevent people from engaging with apprenticeships. … Read more

>>> Behaviour change training for you and your team >>> Log CPD points from the Chartered Institute of Public Relations Public sector communicators are constantly being asked to deliver more with less – but too often, campaigns are launched without a deep understanding of the audience they’re trying to reach. … Read more

  The EAST framework offers a practical, evidence-based approach to influencing behaviour through policy, services, and communications. Originally developed in 2014 and recently updated, this framework distills complex behavioural science research into four simple principles that guide effective interventions. What is EAST? EAST stands for Easy, Attractive, Social, and Timely … Read more

  The COM-B Model provides a comprehensive framework for understanding why people behave as they do and how to facilitate meaningful behaviour change. COM-B offers a practical approach that can serve as the foundation for effective interventions across various contexts, and it is a great starting point to plan behaviour … Read more

With energy price increases in the news again, households and businesses face increasing pressure to manage costs. Behavioural science can help play a role by offering practical, low-cost ways to help people reduce energy consumption. By understanding how people make decisions and take action (or fail to), we can design … Read more