The EAST framework offers a practical, evidence-based approach to influencing behaviour through policy, services, and communications. Originally developed in 2014 and recently updated, this framework distills complex behavioural science research into four simple principles that guide effective interventions. What is EAST? EAST stands for Easy, Attractive, Social, and Timely … Read more
The COM-B Model provides a comprehensive framework for understanding why people behave as they do and how to facilitate meaningful behaviour change. COM-B offers a practical approach that can serve as the foundation for effective interventions across various contexts, and it is a great starting point to plan behaviour … Read more
With energy price increases in the news again, households and businesses face increasing pressure to manage costs. Behavioural science can help play a role by offering practical, low-cost ways to help people reduce energy consumption. By understanding how people make decisions and take action (or fail to), we can design … Read more
Speakers from Surrey County Council shared what they are doing to equip communications teams to build trust in the organisation they work for. Andrea Newman, Strategic Director Communications, Public Affairs & Engagement, Surrey County Council. Katherine Shipton, Head of Resident Insight, Surrey County Council. Judy Holden, Behaviour Change Lead, Surrey … Read more
>>> Behaviour change training for you and your team >>> Log 5 CPD points from the Chartered Institute of Public Relations For successful behaviour change campaigns, having good insight is crucial. To get that insight you will need good data – and the time and skills to draw meaning from … Read more
>>> Behaviour change training for you and your team >> Log 5 CPD points from the Chartered Institute of Public Relations Discover how to drive positive behaviour change and help tackle the climate crisis. The campaigns team at Nesta, the UK’s leading innovation agency for social good, shared how you … Read more
Recycling food waste should be easy and convenient, but I know from working with local authorities that one of the biggest obstacles is simply the look of the food waste caddy itself. People don’t always want them on display in their kitchen. Whether it’s due to aesthetics or space issues, … Read more
To mark Recycle Week 2024, in October, I wanted to share some tips on how to drive up recycling rates. This year’s theme, ‘Rescue Me’, calls for rescuing recyclable items from heading to the rubbish bin. It’s a really good focus and a great opportunity to think about applying behaviour … Read more
Speakers from Surrey County Council shared what they are doing to equip communications teams to build trust in the organisation they work for. Andrea Newman, Strategic Director Communications, Public Affairs & Engagement, Surrey County Council. Katherine Shipton, Head of Resident Insight, Surrey County Council. Judy Holden, Behaviour Change Lead, Surrey … Read more
To store in the fridge or not to store in the fridge – that is the question most of us won’t have considered. I have to own up and say that I’ve always put my potatoes in a cupboard, but you may be surprised to know that if you put … Read more