Dominic Ridley-Moy

How to improve recycling is a key goal for councils, waste providers and many other organisations. But recycling is a behaviour — and like all behaviours, it only happens when certain conditions are in place. That’s where my four-step behavioural framework comes in. The B.E.S.T. Framework (Behaviour, Examine, Solve, Test) … Read more

Resident engagement on fire safety in high-rise residential buildings isn’t just about systems and inspections — it relies on residents taking the right actions and feeling confident to play their part. For Compliance, Housing and Property Directors and Housing Safety leads, engaging residents effectively is now a core requirement under … Read more

Improving high rise building fire safety relies not just on technical systems and regulations — it also depends on residents doing certain things, carrying out particular behaviours (e.g. reporting hazards, allowing access for inspections, reading safety information). The COM-B model provides a practical structure to understand why residents may not … Read more

Finding and retaining foster carers remains one of the biggest challenges for local authorities. But fostering is a complex behaviour that requires people to make significant emotional, practical and lifestyle commitments. The COM-B model is a valuable tool for understanding what’s stopping people and how communications and wider support can help … Read more

Encouraging residents to recycle more (and recycle correctly) is a key goal for councils, waste providers and many other organisations. But recycling is a behaviour — and like all behaviours, it only happens when certain conditions are in place. The COM-B model is a practical tool to understand why people … Read more

Apprenticeships are a powerful way to get people into work. But too often, they’re poorly understood or overlooked – both by employers and potential apprentices. Behavioural science, and the COM-B model in particular, provides a practical way to diagnose and overcome the barriers that prevent people from engaging with apprenticeships. … Read more