Use the EAST model to help plan behaviour change interventions. If you’re thinking about applying nudge theory to your communications or to improve service delivery, familiarising yourself with the EAST model is a good place to start. The EAST model, which stands for Easy, Attractive, Social and Timely is an … Read more
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Over the last few weeks and months, we have seen an unprecedented level of behaviour change across many different areas of life. Saving went up, cycling increased massively and it’s estimated that around one million people gave up smoking during lockdown. On the flip side, many found it difficult to … Read more
Behaviour Change masterclass – enrol for January 2023 A lot of behaviour change theory is based on the principle that small changes to messages can have a big impact on people’s behaviour. It can help organisations rethink how to increase take-up in services and encourage people to change their … Read more